- 1 What do millennials want in a hotel?
- 2 What do Millennial travelers want?
- 3 Why is the millennial market important to hotels?
- 4 How do you attract millennials to a hotel?
- 5 Why do Millennials travel the most?
- 6 Are Millennials adventurous?
- 7 How Millennials affect the hospitality industry?
- 8 How are hotels Marketing to Millennials?
- 9 How can hospitality business attract Millennials?
What do millennials want in a hotel?
What Does All This Mean for Hoteliers? Ultimately, millennials desire authentic, personalized travel experiences that not only prioritize mobile technology and conveniences but also allow them to build their ‘dream trip’ around their personal tastes.
What do Millennial travelers want?
They Want to Be a Part of the Culture Recent studies have shown the main goal for millennials when traveling is to experience a new culture. They also ranked sampling the local cuisine as an important part of their travels, too, which is arguably a big part of a country or city’s culture.
Why is the millennial market important to hotels?
For millennials, the hotels themselves are less important than the experiences they get while staying in them. For this group—luxury equates to beautiful views, peaceful moments, and authentic cultural experiences. Their desire is less about escape and more about human connections and personal growth.
How do you attract millennials to a hotel?
Since millennials actively use social media, it’s also a very good opportunity for viral marketing and improving your hotel’s brand image.
- Room service.
- Watching TV and movies.
- Connecting a device to the TV or speakers.
- Checking in and out.
- Booking external and internal facilities and activities.
Why do Millennials travel the most?
According to the SOTI survey, some of the big reasons why Millennials travel so much are adventure, food, and “bleisure.” However, another big reason why is the fact that accessing that information is so much simpler than it used to be.
Are Millennials adventurous?
“ Millennials are shaping mainstream tourism because they are adventurous, intrepid and adopt new technologies, destinations and experiences earlier than older travelers,” says Megan Janicke, content and social media coordinator with the WYSE Travel Confederation in Amsterdam. “Youth are pioneers and trendsetters.
How Millennials affect the hospitality industry?
Millennials have not only changed the way we check into hotels, but have also influenced several other aspects of the hotel industry, such as through technology, amenity offerings, loyalty programs and more. One of the biggest influences millennials have had is on the idea of home sharing.
How are hotels Marketing to Millennials?
To attract and retain millennials, hotel brands need to embrace data analytics, targeted messaging and programmatic advertising. That’s why innovative mobile integrations like allowing customers to check-in from their phones or open their doors from their smart watch are very attractive to millennials.
How can hospitality business attract Millennials?
Millennials expect loyalty programs to follow a transaction, or after their stay at your hotel. It makes them feel special. Acknowledging their engagement with your hotel and offering them loyalty programs would help you to attract them in future.