What Are Millennial Mothers Watching?

What social media do Millennial moms use?

Millennial Moms have 3.4 social network accounts on average and spend 17.4 hours on social sites, including Pinterest and Instagram. Moms spend an average of 12 hours/week listening to online radio, with Pandora making up 56% of the usage.

What are millennial mothers?

Millennial Moms are mothers who were born between 1978 and 1994. Approximately one in five moms (22%) is a Millennial Mom, accounting for approximately 9 million people.

What do Millennial parents want?

Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. To that end, they want an open, honest dialogue with their children. In fact, nearly 8 out of 10 millennial parents agree that their child is one of their best friends.

How do I market my millennial mother?

The top three factors that influence millennial moms ‘ values and spending choices are family structure, food choices and self-identity. Clean and healthy eating preferences increase with motherhood in the millennial sector:

  1. Natural. Organic and natural foods are a priority for millennial moms.
  2. Cultural.
  3. Convenient.
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How many millennial moms work?

Moms want and need to work β€”the workplace and society can do more to support women in the workforce. Trending with previous years, 53% of Millennial moms in the sample are working full-time, 19% part-time and 24% are not currently in the workforce.

What media do moms consume?

Ninety-two percent of U.S. moms use social media compared to 79% of the U.S. population age 12+, and a new study from The Research Moms at Edison Research, Moms on Social Media 2019, reveals some of the reasons moms are active users of social media.

How old are Millennials?

Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. They are currently between 25 and 40 years old (72.1 million in the U.S.)

Who is the Millennial parent?

Millennial parents have kids later in life than previous generations β€” the majority of millennials who are parents are in their 30’s and most don’t have their first child until 26. One quarter of women don’t have their first kid until they are 35.

Where do millennial moms shop?

Roughly half (49%) of Millennial moms shop at big box stores and take advantage of club memberships (e.g. Costco and Sam’s Club). These bulk stores offer exclusivity, cost savings and a higher volume of goods. After all, Millennial moms are shopping for more than just themselves.

Why is the silent generation called that?

Traditionalists are known as the ” silent generation ” because children of this era were expected to be seen and not heard. They’re those who were born between 1927 and 1946, and they average in age from 75 to 80 years old in 2018.

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What is the least parented generation?

Then there is Gen X – which is deemed as the ‘ least parented ‘ generation in American history by a marketing study. Gen X was born during the divorce boom. This means many of them grew up in homes with a single parent or even blended families.

Do Millennials make good parents?

Millennials are relatively confident in their parenting skills. A Pew Research Center survey found that 57% of millennial moms say they are doing a very good job as a parent, compared to 48% of Gen X moms and 41% of Baby Boomer moms. (Interestingly, fathers in all age groups gave themselves lower marks.)

How can I sell to mom?

2) Engage with Moms – Don’t Sell to Moms Moms today don’t want to be sold to. They don’t need a pandering ad reassuring them that a product is easy-to-use or will make them the star of the house. They need brands to engage with them authentically. Be real with moms.

How do you engage millennial parents?

The next generation is here: how to attract and engage Millennial parents

  1. They look for social proof. When it comes to marketing, Millennials don’t trust traditional forms of advertising.
  2. They love social media.
  3. They’re the highest users of smartphones.
  4. They value experiences over products.

How Millennials Shop parents?

In fact, according to Trybe: 83 percent of Millennial Moms shop online to hunt for the best price. 79 percent of Millennial Moms use e-commerce to get a better selection of products. 62 percent of Millennial Moms shop online because of the good shipping options.

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