Readers ask: Millennial Moms: Who They Are & What They Care About?

What is a millennial mom?

Millennial Moms are mothers who were born between 1978 and 1994. Millennial Moms is one of several segments dimensionalized by Weber Shandwick in partnership with KRC Research in a study called Digital Women Influencers.

What do millennial mothers want?

They want to look good and feel good while they are doing it: Fashion. Fashion for herself and her family are an important part of the millennial moms ‘ self-identity. She is looking for style and quality and wants cutting-edge as well as classics in her wardrobe.

What social media do Millennial moms use?

Millennial Moms have 3.4 social network accounts on average and spend 17.4 hours on social sites, including Pinterest and Instagram. Moms spend an average of 12 hours/week listening to online radio, with Pandora making up 56% of the usage.

What do Millennial parents like?

Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. To that end, they want an open, honest dialogue with their children. In fact, nearly 8 out of 10 millennial parents agree that their child is one of their best friends.

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How many millennial moms work?

Moms want and need to work —the workplace and society can do more to support women in the workforce. Trending with previous years, 53% of Millennial moms in the sample are working full-time, 19% part-time and 24% are not currently in the workforce.

Why is the silent generation called that?

Traditionalists are known as the ” silent generation ” because children of this era were expected to be seen and not heard. They’re those who were born between 1927 and 1946, and they average in age from 75 to 80 years old in 2018.

Who is the Millennial parent?

Millennial parents have kids later in life than previous generations — the majority of millennials who are parents are in their 30’s and most don’t have their first child until 26. One quarter of women don’t have their first kid until they are 35.

Where do millennial moms shop?

Roughly half (49%) of Millennial moms shop at big box stores and take advantage of club memberships (e.g. Costco and Sam’s Club). These bulk stores offer exclusivity, cost savings and a higher volume of goods. After all, Millennial moms are shopping for more than just themselves.

What time are Instagram moms?

Mums are the main active users from 6-11pm. This peak time is ideal for Instagram competitions and text-heavy posts, users are more likely engage during this time over all other days.

What media do moms consume?

Ninety-two percent of U.S. moms use social media compared to 79% of the U.S. population age 12+, and a new study from The Research Moms at Edison Research, Moms on Social Media 2019, reveals some of the reasons moms are active users of social media.

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What social media do parents use most 2020?

The most popular platform among parents (and non- parents ) is Facebook. Almost three-quarters of online parents (74%) use Facebook, a proportion similar to the 70% of non- parents who use the platform. Online mothers are more likely than online fathers to use Facebook – 81% vs. 66%.

Why do parents use social media?

The majority of parents – especially moms – who use social media say they receive support from friends on the sites and that they respond to others’ news, both good and bad. Besides a foundation for comfort and attention from friends, parents also look to social media as a parenting tool, the data suggest.

What do Millennial parents care about?

Millennial parents take on a more intimate, less hierarchical role with their children than parents of previous generations. To that end, they want an open, honest dialogue with their children. In fact, nearly 8 out of 10 millennial parents agree that their child is one of their best friends.

What do Millennial parents value?

1 value Millennial parents want their kids to have is, by far, respect (34. 5%), followed by responsibility (16%). Other important values include honesty and compassion.

Are boomers The parents of Millennials?

Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Most millennials are the children of baby boomers and early Gen Xers; millennials are often the parents of Generation Alpha.

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