How To Target Millennial Wine Drinkers?

How do you market wine to Millennials?

The answer is to meet them where they are: online.

  1. Social Media. As a consumer-focused business, you likely already recognize the importance of social media.
  2. Email Marketing.
  3. Ecommerce.
  4. Wine Club.
  5. Find Out How Technology Can Help You Reach New Customers.

What kind of wine do Millennials like?

Among styles, millennials favor Pinot Noir, Moscato, sparking wines, and of course, rosé. But they are shunning Chardonnay, White Zinfandel, and well, pretty much everything else.

What is the target audience for wine?

Americans in general are a tremendous target audience for wine, according to Wine Spectator. There were 100 million wine drinkers in the U.S. as of 2012, which is approximately one-third of the population.

How much do Millennials spend on wine?

The survey, which included 1,011 adults ages 23 and up, found that millennials spend about $300 a month on alcohol or about $56 per outing. By comparison, Gen Xers and boomers said they spend $151 and $97, respectively, on booze each month.

Which generation drinks the most wine?

Year-over-year, here are McMillan’s preliminary findings: Generation Z (ages 21-23) consumed 2.1 percent of the wine in 2019 and 3 percent in 2020; Millennials (ages 24-39) consumed 18 percent in 2019 and 20.1 percent in 2020; Generation X (ages 40-55) consumed 32.9 percent in 2019 and 34.9 percent in 2020; Boomers (

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Why do Millennials drink wine?

Generally speaking, millennials think of wine as a social drink, a connector that is meant to be shared. They look at wine as entertaining and engaging. While the industry frets about losing young drinkers to hard seltzer, the seltzer companies do a much better job of marketing to millennials and Gen-Z drinkers.

Why do Millennials drink?

Millennials have a great deal of financial, emotional, and political pressure, causing both anxiety and stress. As a result, many individuals in this age group turn to alcohol as a coping mechanism. Millennials are also exhibiting a new drinking behavior that is dissimilar to the older generations.

What is Gen Z drinking?

Generation Z is rejecting alcoholic beverages in favour of clean living alternatives. Not only is Generation Z drinking less than their parents generation did as teenagers, they are drinking less alcohol than their parents are drinking today.

Does Gen Z drink coffee?

One of the NCA’s most revealing findings concerned the preference for “gourmet” coffee drinks among Gen Zers compared to former generations. Indeed, in 2018, ready-to- drink (RTD) and cold brew coffee were Gen Z’s most-frequently purchased drinks, according to Technomic’s 2018 Generational Report.

Who are the customers of wine?

Here is a breakdown of the 6 types of wine buyers: Enthusiasts, Image Seekers, Savvy Shoppers, Traditionalists, Satisfied Sippers and Overwhelmed. Overwhelmed (23% of consumers ): Overwhelmed by sheer volume of choices on store shelves. Like to drink wine, but don’t know what kind to buy and may select by label.

What is the target market for liquor stores?

Men age 18 to 49 drink the most, according to the Gallup poll, which explains why so much alcohol marketing seems to target them. Women are also a targeted demographic for alcohol use. Sixty-seven percent of women between 18 and 49 report that they drink alcohol.

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Who drinks wine demographics?

Some 28% of regular wine drinkers aged 21-34 have a high involvement in the category, compared to only 17% of those aged 55 or over. Younger people also spend significantly more than older consumers across the majority of both on and off-premise occasions.

How much do Millennials spend on alcohol?

According to the survey, millennials tend to spend on average $300 a month on alcohol.

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